SRI kicked off operations in December 2020 in the midst of the Great Ammunition Crisis of 2020. We noticed an opportunity amid all the price gouging for a small company to focus entirely on high quality ammunition and offer it at decent pricing without hidden fees. We're not looking to be the next big retailer and we're not a source for plinking or training ammunition - we offer hunting, defense, and match ammunition at very good prices.
You can sign up for periodic inventory announcements by registering your email with us at the bottom of this page. We won't spam you. You'll get updates on shipments we're about to receive, price cuts on existing inventory, and that's about it. No daily deals. No special promotions. No political stuff.
We're an FFL 08 and Class 1 SOT based in Phoenix, AZ. Documentation is available upon request.
Our Pricing Model
Some Of Your Stuff Is Way Too Cheap. Why?
- We're online only and we keep overhead low. We don't have rent or utilities or a storefront that we need to pass along to you. The money this company makes goes right back into the company. Our priority (for now) is growing the company so we can capture more market share and make names for the brands we carry.
- We buy directly from manufacturers. Common brands of ammunition are sold through distributors before getting to retailers. Each time a product changes hands, the seller layers on their margin which increases costs for the buyer who passes that on to the next buyer. Buying directly from the factory gets us around the extra costs added by middlemen.
- We like to stock ammunition in-house but we will dropship if it's better for the customer and if the factory will support the request. This saves everyone money by avoiding the expenses of shipping to us first, us repackaging the ammunition, and then shipping it off again to you. Saving a few dollars here and a few dollars there and then a few more dollars somewhere else really adds up! Plus, the fewer trips through the UPS system, the better off we are from a theft and damage standpoint.